Both Google and Yelp have knowledge panels however, these two knowledge panels paint two very different pictures of the company in question. If your Yelp reviews are lacking, Bing users are going to see that and could potentially avoid your business. When a user types a business’s name into Bing, they’re going to see the top three reviews on Yelp. Remember Google’s knowledge panel? Well, Bing has one too, but instead of showing their own version of reviews, Bing is integrated with Yelp. Over the years, Yelp has transformed itself into its own social media community, but reviews remain at its core. Out of the three major review platforms, Yelp is the only one designed specifically for reviews. The Case for Yelp While Google reviews are the biggest influencer for your customers, Yelp shouldn’t be forgotten. For more information about Google reviews and how to respond to them, check out Taking Your Review Responses Out of This World. For this reason, most of your review management efforts should be put into managing Google reviews. For most local businesses, Google is where most customers leave reviews and where most potential customers go first when checking reviews. The knowledge panel is filled with contact information, photos, location information, reviews and other information that could be useful to potential customers. When users search for a specific company, they will receive a list of search results generally accompanied by the knowledge panel. Google is King With approximately 90% of global search real estate, Google is the single largest search engine platform in the world and the most popular in the United States. In this fourth edition of the Written In The Stars: Leadhub’s Reputation Management Guide, we’ll take a look at all of the major review sites, what makes them different and how to handle reviews on each platform. There are differences in approach every business owner should take into consideration before developing their ORM strategy. It’s important to keep in mind that managing reviews isn’t a one-size-fits-all kind of deal. When it comes to your online reputation, you want to have a positive presence across all three platforms, not just Google or Yelp or Facebook. Online reviews for local businesses can primarily be found in one of the big three review hosting sites: Google, Yelp and Facebook.
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